Create a scoreboard for your social media programming and more people will care about how you perform.
It’s time to continue unveiling 10 great ideas from the Ivy League that we can all learn from, steal, and apply. Each Best Practice will be shared in a bite-sized post. Next we’ll sum them all together to conclude the conference…. and move on.
Best Practice #5: Cornell Shares Context
When it comes to sports, the scores are always there for the world to see and know if you’ve won or lost. But when it comes to the world away from sports, it seems like we never know.
Maybe that’s why I liked seeing the post below from Cornell. While this post didn’t tell us that their marketing had won or lost, it did give us an interesting starting point: they had roughly 14,000 views to live events last year. This sharing of information creates opportunity – for Cornell to continue on this path and set goals on engagement or viewership. And, importantly, when you reach your goals, celebrate together!
What’s this mean for the rest of us?
Set goals for viewership or engagement, and make those goals public. You can do this for your team ahead of a big game, or you can challenge another fan base to a contest. In any case your actions can create a way for the world to know when things are working… and that knowledge can be what makes people care.
Stay tuned to this blog for more best practices. If you like what you see, you can also follow along on Twitter (I’m @andypawlowski).
Thanks for reading,
Andy
